Biography

Tom Conway-Gordon

Founder, Conway Gordon

Tom Conway-Gordon is an international communications strategist and founder of Conway Gordon, with over 25 years of experience advising global brands, high-net-worth individuals, and government leaders across London and the Middle East. He specialises in corporate and personal reputation management, crisis communications, personal brand strategy, and high-stakes messaging.

Tom has counselled some of the world’s most respected names, including Adidas, Rolex, Mercedes-Benz, Procter & Gamble, Coca-Cola, and Unilever, as well as senior figures in the UAE and Saudi governments, such as the Chairman of the Dubai Multi Commodities Centre, the Director General of the Saudi Ministry of Investment, and leaders at the Department of Culture and Tourism – Abu Dhabi.

Earlier in his career, Tom advised General Motors through the reputational fallout of Chapter 11 bankruptcy and served as Global Head of Issues and Crisis for Adidas, steering the brand through major reputational challenges including the global disruption to sport caused by Covid-19. He began his career managing crisis response for the Port of London Authority during the Marchioness Disaster Inquiry in 2001.

Recognised in the Spears 500 as a trusted advisor to HNWIs, Tom is known for crafting compelling personal narratives, delivering calm under pressure, and helping clients protect and enhance their reputations at the highest level. He has written keynote speeches for senior leadership at Procter & Gamble, HP, and Mercedes-Benz, as well as for high-ranking dignitaries across the UAE and Saudi Arabia.

Tom chose real-world experience over academia, spending his early twenties travelling through India and managing a luxury safari camp on the edge of the Serengeti. Outside of work, he seeks adventure by climbing mountains.

Experience That Moves Reputations Forward

Tom led the successful activation of Procter & Gamble’s Thank You, Mom campaign for the Olympic Games London 2012 across the Middle East, and helped Mercedes-Benz achieve record regional passenger car sales in consecutive years. His work blends strategic insight with creative execution, delivering campaigns that drive both reputational and commercial impact.

As a trusted advisor, Tom works with founders and CEOs of high-growth companies, helping them leverage the power of strategic communications to enhance their reputation and drive engagement among investors, partners, and key customer audiences.

He has trained senior executives from Adidas, HP, Intel, and PepsiCo in media handling and presentation skills, and has prepared spokespeople for major global events including GITEX, the Dubai International Motor Show, and ISPO Munich.

A passionate advocate for the role of arts and culture in nation branding, Tom has played a key role in communicating the elevated cultural and touristic offerings of Abu Dhabi and Saudi Arabia to the world, forging global partnerships and building advocacy that lasts.

For HNW and UHNW clients, Tom offers discreet, confidential counsel and strategic personal communications – ensuring they are seen, heard, and understood in exactly the way they intend.